Jan
30
Who does this attract?
ByI saw this Quiznos ad on TV earlier in 2009 and just didn’t find the humor in it at all. It seems to be making some kind of homosexual joke and maybe that’s the intention, but its a little too risque and what really bothers me is that its for a sandwich. This ad makes a torpedo look and sound incredibly unappetizing. I really don’t know who Quiznos thought would think this is funny or persuasive but it has had more of a polarizing effect on me.
1 Comments
February 3rd, 2010 at 9:07 pm
I had the same reaction you did. I think they were going for a “Sex Sells” kind of idea but it was pretty much lost pretty quick with a large talking toaster and a geeky guy. Quizno’s has always had quirky advertising (sock puppets or whatever they were http://www.youtube.com/watch?v=Bz7VnBZ_k98 ) but this goes way too far.
I’d love to see what this creative brief looked like.