Welcome to Advertising Virtues!
ByOn our launch we are creating a site that glorifies advertising done well. That is advertising which portrays positive social values or otherwise can be said to contribute something of value to our mediated existence.
Following the lead of progressive organizations such as the Foundation for a Better Life and companies such as Liberty Mutual, we will be documenting advertising virtues such as responsibility.
The Foundation for a Better Life has indentified 52 values that they are attempting to promote through audio, video and written stories at their website.
Liberty Mutual has started something called the Responsibility Project. We will investigate these different initiatives and identify other organizations and businesses that are choosing to use advertising for social good. Please subscribe and participate.
We want to hear from you.
1 Comments
January 27th, 2009 at 10:34 pm
This is Awesome! I am glad someone has finally taken up the challenge of promoting the advertisng industry.