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http://www.advirtues.com/the-responsibility-project-liberty-mutual/ Social Responsibility, advertising, societal change, positive advertising, responsibility Fri, 12 Mar 2010 03:48:11 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://www.advirtues.com/the-responsibility-project-liberty-mutual/#comment-465 lauren Tue, 24 Nov 2009 17:44:08 +0000 http://www.advirtues.com/?p=1008#comment-465 I love this idea of the Responsibility Project that Liberty Mutual is pushing. What a fantastic way for a company to get a potential consumer to have solid associations with the brand. We talk a lot about the benefits that positive affect can have on the consumer when they are choosing between brands, companies and purchases. Insurance is usually a high-effort buy for most people, and with so many choices in the market, insurance companies like Liberty Mutual have to find some way to set themselves apart from their competition. Thankfully, the company has chosen a responsible way to connect with the consumer through fostering positive affect. I love this idea of the Responsibility Project that Liberty Mutual is pushing. What a fantastic way for a company to get a potential consumer to have solid associations with the brand. We talk a lot about the benefits that positive affect can have on the consumer when they are choosing between brands, companies and purchases. Insurance is usually a high-effort buy for most people, and with so many choices in the market, insurance companies like Liberty Mutual have to find some way to set themselves apart from their competition. Thankfully, the company has chosen a responsible way to connect with the consumer through fostering positive affect.

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