The above image is a red heart made out of about 400 red condoms. This is one of many window displays in A/X Armani Exchange stores around the country. This Valentines Day display was the cause of a lot of controversy and talk among shoppers. Although the heart is in support of the National AIDS Fund, many people were still worried about what kind of values A/X was promoting. Obviously they were getting the message out to practice safe sex, but these were up at shopping malls where families go. Parents were worried about their kids asking what a condom was, and others were worried about the display promoting sex to people who are too young to be engaging in the act. Many malls and shopping centers received complaints about the heart of condoms, but it is the right of A/X to keep it in their window if they so please.

Do you think that this display is appropriate to be up in windows where children can see?

Do you think A/X is promoting the right message and the right values?