Archive for sports
Could any website dedicated to virtuous advertising be complete without this commercial?? With its message that the best things in life can’t be bought, this campaign was not only heart-warming, but highly effective. It served the company and the community, which is the definition of advertising at its best.
Amidst all of the unnecessary ads shown during this year’s Super Bowl [see the 5 most socially irresponsible ads from the 2009 Super Bowl], Frosted Flakes’ commercial stood out to me. It challenged viewers to plant seeds of “self-confidence, friendship, and values that last a lifetime”. Such a simple commercial that directed you to their website to help choose a field for Frosted Flakes to rebuild. Their website is not only impressive, but gives Frosted Flakes a new image. It’s no longer a kid’s sugary cereal, but portrays the image of success and passion based on practice and healthy habits. It encourages kids to “Earn Their Stripes” and to be passionate about what they love. Check out the website, Frosted Flakes is doing a great thing for our communities.