Archive for parody
The Coke Side of Life
Posted by: | CommentsThis is one of my favorite commercials. I love how coca cola took a notoriously violent video game like grand theft auto and turned it into something positive. I think its clever, and the words of the song send a really great message to the public. They took a video game about violence and destruction and changed it to promote kindness and giving back. I think associating your product with such an uplifting, and funny, message is definitely beneficial. I kind of want a coke now.
Starbucks: Are you in?
Posted by: | CommentsStarbucks has joined President Obama’s National Campaign “I’m in!” which is a call for every American to dedicate 5 hours of community service yearly. By “pledging 5″ at your local Starbucks, the campaign is hoping to add 1 million hours of national service in the next year. (link to Starbucks’ press release) more comments on the “I’m in” campaign
Last fall during presidential campaigning Starbucks officially endorsed President Obama and launched a formal campaign encouraging Americans to vote as they offered free coffee with proof of voting.
I think these campaigns are set in great values by emphasizing the little things that everyone can do that can really change the world. So many people feel that the problems that plague our country and world are too big to deal with on an individual basis, but I believe if people really took notice in things like this they would realize their own ability to help. However, I recognize the fact that by endorsing Obama, Starbucks has the potential to turn many conservatively voting Americans away, regardless of their cause. Overall though it is nice to see such successful companies putting forth these calls to action (with incentives) in a seemingly selfless campaign.
