Archive for Common Ground
This was too good not to post! I saw this commercial for State Farm today, and I absolutely love the message. State Farm has continually been highlighted on AdVirtues for their superior virtuous advertising, and this commercial carries on the trend. The agency is DDB. Both State Farm and DDB should be commended for bringing us all together once again as family, friends, citizens, and human beings.
“The anthem is a tribute to the power of human connection. Its people being there for people, unwavering in their loyalty and support. Finding strength in the smallest of gestures, like clasped hands that wont let go. Vulnerability in the largest of events, such as a soldier coming home to her child.” — quote from State Farm on YouTube.com
Agree? Disagree? Let me know!
Here is our new favorite ad of the week:
It is so great so see a company like Lenscrafters, with such an everyday product, doing advertising that is both interesting and inspiring! Now, I want to wear glasses! Oh, and get them from Lenscrafters! Thoughts? Comment below!
Last August, Oreo released the commercial below, “Girl on Train”.
From the first time I saw it, I loved the message. Not only are the two little girls adorable, but the message of a universal humanity is particularly poignant. Common Ground, one of the 52 virtues identified by the Foundation for a Better Life, is established here through the pleasures of childhood. Culture specialists and anthropologists have noted the universality of children’s behavior and how cultural boundaries can be crossed through this shared aspect of humanity. Also, the fact that children tend to be more open to cultural exchange and are “culture-blind” in a sense is beautifully illustrated here. The two girls’ love for a certain chocolate and creme cookie quickly turns into a discovery of how similar little girls are. Participating in an intercultural dialogue as a child and understanding the similarities and differences between cultures at a young age allows for more informed and culturally sensitive adults.
I am sure some cynics might disagree with me and condemn Oreo or Nabisco for “westernizing” or “Americanizing” Asia. While the American snack food industry, no doubt, has had a great effect on many Asian countries, I do feel that the basic premise and message of this ad is, on the whole, very positive.
In essence, what I love about this ad and what makes it commendable in my eyes is the establishment of a Common Ground and an exchange between cultures.