http://adage.com/article?article_id=135015

So according to this article in Adage, General Mills has decided to bring back the retro look of their cereal boxes. Their goal is to make the box and the food appear comforting which will hopefully lead to an increase in sales. One of the most important things that stood out to me was that they are trying to create this as an “exclusive” event. It is also planned to last for a month. And as we learned in class a “good” topic is exclusive and buzzowrthy. Another interesting point is that they are steering away from advertising, and giving all of the power to the bloggers. It will be very interesting to see if the bloggers find this information buzzworthy and worth blogging about!