Where will it end?

I have to say that I feel so behind on all of this social media stuff. Even though I have been learning so much about social media I still feel as if I haven’t even begun to scratch the surface. Keeping up with social media is a full time job; especially if you want to create a successful campaign within it. I feel that it is really important to be involved in social media because it is the future. Heck it’s not even the future it’s now. We all know that it is a much better way to reach people but even when you think you’ve got it all figured out it changes. It took me a long time to jump on the facebook bandwagon. My friends had to beg me to join and so I finally did and still am not aware of all of its capabilities. But as soon as facebook becomes the norm a new social network, twitter, arrives and it’s the hot new thing with endless possibilities and you have to adjust to something new all over again. I feel as if it will never end. It will constantly keep evolving and changing and we will never be able to keep up. The other problem with social media marketing is that as quickly as it is evolving it takes time to reach people within these networks so by the time you have built a steady presence in one social medium there is a new one that you need to become a part of. I am all for social media but where will it end? We talk all the time about the adclutter in traditional advertising but what about the clutter in social media? Companies may use social media to stand out yet how will they stand out in social media?