The first time I saw this commercial, it really stuck with me. Liberty Mutual doesn’t mention their name or brand logo until the very end, so before even knowing the sponsor, I really appreciated the ad. The concept is ‘Pay it Forward;’ each little nice/helpful thing you do for someone will continue a chain of helpful events. I love this concept because it’s a reminder for all of us in this fast paced world that all the little things add up. Picking up a toy a child in a stroller dropped is such a simple thing to do, yet it is so helpful for that parent trying to juggle a million things and may not even realize the child dropped their beloved stuffed animal.

At the end of the commercial I was really surprised to learn that it was for Liberty Mutual, an insurance company. I think they’ve done a great job emphasizing that their company is responsible, and will be there for you when you need that extra bit of help. Furthermore, they managed to create an insurance ad that isn’t dull and dry; something I haven’t seen since the Geico Insurance ads.