Archive for Hope
Celebrate Life Even in the Worst Times
Posted by: | CommentsI saw this commercial earlier today, and it sure made me want to go register for this. For those of you who do not know, this breast cancer walk lasts for 3 days and 60 miles, and the volunteer walkers raise money and awareness to try to find the cure for breast cancer. At the walk, everyone is there for the same purpose: they believe in a world without breast cancer. I love the idea that so many people volunteer in many cities nationwide to help with this valid and wonderful cause, and I also think the advertisement preaches a valuable message: do something that matters. Women that have either personally suffered or no someone that has truly understand that the virtues of life become much more apparent in your life when in a time of need. If you look closely in the advertisement, women are holding up signs saying “optimism”, “love”, and “hope”. I think that the most remarkable line in this ad is saying that this walk is a “celebration of life”, what a positive and encouraging way to look at this dreadful disease. Let’s all join this cause!
Pepsi inspires
Posted by: | CommentsIn keeping with the theme of my earlier post about the shift in advertising messages I want to address Pepsi’s new campaign for every generation refreshes the world.
I have been discussing in my advertising classes how we are seeing a change in advertising campaigns. Due to the economic recession advertisers are having to reach people in a different way. I have definitely seen more positive and uplifting advertising then I remember seeing in years past. I think companies are trying to keep things light and positive and that is exactly what Pepsi has done with their recent campaign.
I think this commercial has such a positive message behind it and it makes me smile every time I see it and proud of my generation because every generation is unique and “refreshes the world”
I think with all of the negative things going on it is nice to see an ad that can be inspiring and make people happy. Way to go Pepsi! (I always liked Pepsi better than coke anyway 
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Is the recession leading to more socially responsible advertising?
Posted by: | Comments*the word “article” is a link to the article I read that was discussing this topic. I wanted to make sure you all saw that because the blue is kind of faint and it is a really interesting article.
I recently read this article that was addressing the tough times that advertisers are having due to the current economic recession. This is a difficult time for advertisers because they are advertising to consumers that aren’t buying. So what do they do? They have to address people in a whole new way, in a way that encourages smarter spending and less consumption but includes the product they are trying to sell.
One of the examples used in the article is Allstate insurance. In their recent ad campaign they are encouraging people to get back to basics and that in these hard times people begin to focus on the small things in life and they tie in their product by saying that those things need to be protected which is where Allstate comes in. I have to admit this commercial made me feel very warm and fuzzy inside.
Amnesty International has Faith in Obama
Posted by: | CommentsIf you have faith…
Amnesty International released the above video on Inauguration Day 2009.
The text in the ad reads:
Day 1: Global Economy Fixed
Day 20: Global Warming Reversed
Day 83: World Peace Established
Day 94: Meteor Defense Shield Created
Day 100: A walk in the park
The message goes on the say that “we don’t expect the impossible in his first one-hundred days in office, but Barack Obama has said that he would close Guantanamo and end torture.”
Going to the site tied to this campaign, obama100days.org, you see a checklist of things Amnesty deems possible and hopes Obama will be able to complete during his first one-hundred days in office.
I thought this was interesting, especially in relation to the post below about the Bank of Obama. It shows how different organizations and individuals are dealing with these tough times and how all eyes are turned on President Obama. Obviously, as this video was created by Amnesty International and the Bank of Obama by three young guys in Austin, TX, it is comparing apples to oranges. However, although their methods are extremely different, I do feel both are intended to make those who come into contact with them feel better about the current world state. One does this through humor and the other through a more serious tone that carries the message of keeping faith and inspiring action to be taken where possible. In my opinion, the virtues promoted in the Amnesty International ad, Inspiration, Hope, and Making a Difference, are what distinguishes it as “virtuous” advertising.
