Archive for Happiness
‘I am Second’ Campaign Making Its Mark
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‘I am Second’ is a great example of cause marketing intended to promote God as the source of a purposeful life. Norm Miller, CEO of Interstate Batteries initiated the campaign with the help of partners from e3 Partners Ministry in Dallas. Rather than pushing religion on people who may see the ads, Miller and partners from e3 say that the campaign uses personal testimonials to offer direction and choice to those who may be seeking God’s help. Iamsecond.com features personal stories from well known athletes, actors, celebrities and regular people who each believe they are second to God and stronger because of the strength they seek from Him.
‘I am Second’ specifically uses testimonials in a way that influences others through the use of celebrity as well as normative influence from regular people sharing stories. I think the campaign shares a fundamental message in a unique and highly interactive way, giving active and interested consumers a way to initiate change and gain insight into the important message the campaign stresses: put God first. In my opinion, an effective and truly virtuous example of advertising for a solid cause.
On another level, could more campaigns like ‘I am Second’ affect what society thinks about advertising as an institution? Yes. Maybe with more campaigns like this, people would view advertising in a more positive light.
Target promotes a new way of life
Posted by: | CommentsI know a lot of things that we have posted have been related to the economy but unfortunately it is top of mind right now and as I have stated in a previous post advertising is reflecting that.
Target never ceases to amaze me. I have always loved their commercials because they are clever and visually appealing. Not that target needs to do anything to get me in there because I am in there at least once or twice a week but I still enjoy watching.
This recent target ad is so clever and very reflective of the times.
The message it presents is since we are all hard pressed for money we reinvent the way we do things. We should come up with cheaper alternatives that are just as great. We do not have to feel down because we cannot do all of the things we used to do.
The ad presents a great message and promotes it’s cheaper alternative products for a new lifestyle and a new time.
Genius!
MasterCard Priceless… the one that started it all
Posted by: | CommentsCould any website dedicated to virtuous advertising be complete without this commercial?? With its message that the best things in life can’t be bought, this campaign was not only heart-warming, but highly effective. It served the company and the community, which is the definition of advertising at its best.
Celebrate Life Even in the Worst Times
Posted by: | CommentsI saw this commercial earlier today, and it sure made me want to go register for this. For those of you who do not know, this breast cancer walk lasts for 3 days and 60 miles, and the volunteer walkers raise money and awareness to try to find the cure for breast cancer. At the walk, everyone is there for the same purpose: they believe in a world without breast cancer. I love the idea that so many people volunteer in many cities nationwide to help with this valid and wonderful cause, and I also think the advertisement preaches a valuable message: do something that matters. Women that have either personally suffered or no someone that has truly understand that the virtues of life become much more apparent in your life when in a time of need. If you look closely in the advertisement, women are holding up signs saying “optimism”, “love”, and “hope”. I think that the most remarkable line in this ad is saying that this walk is a “celebration of life”, what a positive and encouraging way to look at this dreadful disease. Let’s all join this cause!
Pepsi inspires
Posted by: | CommentsIn keeping with the theme of my earlier post about the shift in advertising messages I want to address Pepsi’s new campaign for every generation refreshes the world.
I have been discussing in my advertising classes how we are seeing a change in advertising campaigns. Due to the economic recession advertisers are having to reach people in a different way. I have definitely seen more positive and uplifting advertising then I remember seeing in years past. I think companies are trying to keep things light and positive and that is exactly what Pepsi has done with their recent campaign.
I think this commercial has such a positive message behind it and it makes me smile every time I see it and proud of my generation because every generation is unique and “refreshes the world”
I think with all of the negative things going on it is nice to see an ad that can be inspiring and make people happy. Way to go Pepsi! (I always liked Pepsi better than coke anyway 
)
Is the recession leading to more socially responsible advertising?
Posted by: | Comments*the word “article” is a link to the article I read that was discussing this topic. I wanted to make sure you all saw that because the blue is kind of faint and it is a really interesting article.
I recently read this article that was addressing the tough times that advertisers are having due to the current economic recession. This is a difficult time for advertisers because they are advertising to consumers that aren’t buying. So what do they do? They have to address people in a whole new way, in a way that encourages smarter spending and less consumption but includes the product they are trying to sell.
One of the examples used in the article is Allstate insurance. In their recent ad campaign they are encouraging people to get back to basics and that in these hard times people begin to focus on the small things in life and they tie in their product by saying that those things need to be protected which is where Allstate comes in. I have to admit this commercial made me feel very warm and fuzzy inside.
If Money Could Buy Happiness
Posted by: | CommentsThis ad from Master Card shows the benefits of life that (ironically) can’t be bought with money. This is a great way for Master Card to display how their card’s perks can positively influence their customers’ emotions. Instead of having to buy things to be happy, Master Card is giving their customers “laughs…hugs…smiles…contented sighs” for simply using their credit card. Who wouldn’t want that? And who wouldn’t want a Master Card?
