Archive for Character
Chris Brown Suspended from Advertising
Posted by: | CommentsIt may seem like a no-brainer, but I think the recent actions taken by Wrigley’s and Got Milk are worth recognizing. It is admirable that these two companies decided to suspend their endorsement deals with Chris Brown after his incident with the law this weekend. While it may be an obvious PR response, it gives me faith that these companies understand the impact their spokespeople have on society. Dairy Council says that “Brown’s image won’t help them sell products.” I’m proud of Wrigley’s and Got Milk for doing the right thing and pulling these ads despite their success.
Check out these articles about Chris Brown and the lost endorsement deals:
“Wrigley suspends Chris Brown, Rihanna silent” (Reuters)
“‘Got Milk?’ Chris Brown Doesn’t” (Starpulse.com)
“Wrigley’s puts Chris Brown campaign on hold” (CNN.com)
Starbucks: Are you in?
Posted by: | CommentsStarbucks has joined President Obama’s National Campaign “I’m in!” which is a call for every American to dedicate 5 hours of community service yearly. By “pledging 5″ at your local Starbucks, the campaign is hoping to add 1 million hours of national service in the next year. (link to Starbucks’ press release) more comments on the “I’m in” campaign
Last fall during presidential campaigning Starbucks officially endorsed President Obama and launched a formal campaign encouraging Americans to vote as they offered free coffee with proof of voting.
I think these campaigns are set in great values by emphasizing the little things that everyone can do that can really change the world. So many people feel that the problems that plague our country and world are too big to deal with on an individual basis, but I believe if people really took notice in things like this they would realize their own ability to help. However, I recognize the fact that by endorsing Obama, Starbucks has the potential to turn many conservatively voting Americans away, regardless of their cause. Overall though it is nice to see such successful companies putting forth these calls to action (with incentives) in a seemingly selfless campaign.
