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I was just at Hulu looking for something to watch and up pops an offer.

Can you help make  Hulu’s advertising service better?  In return you’ll be able to  introduce 250 Hulu users to one of seven charities.  Sounded interesting so I clicked through.

For answering “no more than 24 questions” about the advertising, Hulu let me choose to promote either UNCF, Big Brothers Big Sisters, EarthShare, The Michael J Fox Foundation for Parkinsons Research, Americans for the Arts, DonorsChoose, or Kiva.

I have not seen the specific ads Hulu is showing, so I did a little research.  I searched Hulu and the Hulu community for more information, but found nothing. The only info I could find was a July 2009 post on ecorazzi, a blog on green gossip.

I wonder why Hulu is not promotiing their effort to support and promote charities. They are benefiting from the research participation, but it almost seems as if they are demonstrating altruism. If you see the ads, let me know and I will post them.

Created by Denver, Colorado-based agency Cactus, this anti secondhand smoke campaign was created for the State Tobacco Education & Prevention Partnership (STEPP). The aim of this spot was to send a clear message to parents about the potentially dangerous affects that secondhand smoke can have on children.

This spot beautifully illustrates how poisonous secondhand smoke penetrates all those that get in its path. Using a novel concept of ravens to portray the pathogens released into the air is sure to grab the attention of many. The spot also uses a fear appeal to make sure the message hits home with parents.

Check it out:

I’d like to hear what y’all have to say about this spot. Typically, I don’t think fear appeals work, but in this case I think the use is very effective.

We all see those friendly reminders at the end of alcohol commercial that remind consumers to “Drink Responsibly.” It is easy to tag that line at the end of your brands message, but Anheuser-Busch has gone above and beyond to inform and voice to consumers the importance of responsible drinking.

Anheuser-Busch, the largest brewing company in the United States, has launched a website defining their corporate social responsibility the website focuses on Underage Drinking, Drunk Driving, College Drinking,and Responsible Drinking.

www.beeresponsible.com

Each section of the website details Anheuser-Busch’s stance on the respective issues. The website also has alcohol related statistics and studies that have been previously conducted that can be used as an education tool for consumers.

Additionally, there is a tab on the website entitled Advertising that includes all of Anheuser-Busch’s advertisements that promote responsibility while consuming alcohol. Besides the advertisements the advertising section also includes the companies advertising policy. Anheuser- Busch makes a very firm statement on their website regarding their intentions through their advertisements.

“Our commitment to responsible advertising shows in the marketing messages and vehicles we create, the thorough review process in the development of brand advertising and the careful attention we pay to selecting appropriate programming for our commercials.  In each case, we are committed to focusing on our consumers – adults of legal drinking age who choose to drink.”

This statement is followed by a code of standards that discusses the companies stance on advertising through each medium including college campuses, advertising and marketing,  and television.

It is very impressive  that a alcoholic beverage giant like Anheuser- Busch makes such a large effort to make their responsible consumptions desire visible to the public.

Should this type of information be required by all alcohol companies? If so do you think that Anheuser- Busch should make a greater effort in promoting this website.

This is one of a series of media ads that encourages fathers to be a part of their children’s’ lives. Sponsored by the Advertising Council, the US Department of Health and Human Services Administration for Children and Families Office of Family Assistance, and the National Responsible Fatherhood Clearinghouse, these ads were launched coinciding with Father’s Day. The reason this campaign was launched is because millions of children live without their biological fathers and are more likely to be poor, use drugs, experience educational, heath, emotional, and behavioral problems, among other things.

The series of television spots created through this campaign applies to people through humor and depicting a diverse range of family types. I found this ad to be my favorite because the ad depicts a father helping his daughter in ways not many fathers would. The other spots can be seen at http://www.fatherhood.gov/media/tv/index.cfm.

The series shows a diverse range of relationships between father and daughter or father and son. With the popular belief that money equals happiness, this campaign serves to portray the value that family is happiness. The variety of the roles depicted through these television spots also serves to reverse gender stereotypes where the father practices cheerleading with his daughter (commonly believed to strictly be a girls’ activity) or the father makes lunch for his son (believed to be the mother’s job).

One of the main reasons I believe this campaign to be socially responsible is because it wants to fight community evils like theft, drug abuse, educational issues, and much more by showing how father child relationships can make people happier. Yes this campaign mainly endorses father children relationships, but it also serves to encourage healthy marriages. Culture, background, and life experiences all influence consumer behavior and buying decisions. The campaign for responsible fatherhood serves to promote the health and happiness of consumers and their life experiences.

I saw this ad in church while listening to a sermon on parenting. I am still watching my behavior… 

Where are these ads in the US and why is the US government not more active in promoting social values?

Advertising done well makes poeple think, change their attitudes, and can ultimately affect behavior. What did you show a child today?