Archive for Public Health
MADD Ads
Posted by: | CommentsDrunk driving is something that has affected me in a person way, so it is something that I stand strongly against. I think that MADD (Mothers Against Drunk Driving) does a great job with their campaigns against driving drunk. They are not afraid to shock people and make them cringe. If MADD didn’t make people cringe at the sight f their ads, they wouldn’t be as effective. Drunk driving is a serious problem among young people in this country today, and I think that ads from groups like MADD should be seen more.
Check out a few of the MADD ads:


Corrective Advertising Really a Punishment?
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The FDA and 27 attorney general ordered Bayer to produce a six-month, $20 million corrective advertising campaign for the birth control pill Yaz. The FDA decided that Bayer’s marketing and advertising for Yaz was deceptive and made false claims regarding its efficacy for acne and pms. The company’s corrective campaign started in late Janurary and is scheduled to end July 26.
However, I wonder whether requiring more ads for this pill is really much of a punishment. Consumers most likely will not realize that the campaign they are watching was a corrective ad that Bayer was forced to run. Wouldn’t it be a better punishment and greater deterrent to restrict a company from running ads for a certain period of time? Furthermore, I usually find the promotion of pharmaceuticals questionable in the first place. Maybe ads for birth control aren’t as bad, but campaigns for various drugs often seem odd to me. If you need a certain kind of medication shouldn’t your doctor simply be able to inform you of that, not a television commercial.


