The Foundation for a Better Life has tons of billboards and print ads like this and I think its very cool. As someone who drives a lot, I always find myself staring at these billboards longer than I should whilst driving. I think that when it comes to virtuous advertising, the FFBL has a great mission in inspiring people to be proactive in their own lives. There are many other examples of this stuff on their website values.com. There is a link to connect with them on facebook and on twitter and they have a lot of cool information and examples of their ads.

I think that this “Miracles” ad by the United Methodist Church is really moving. Looking at the devastation and destruction in Haiti, hope is a hard thing to come by. While it comes as no surprise that churches are participating in raising funds and making a difference, it doesn’t matter what your religion or denomination is to be moved by this simple and inspiring advertisement. The copy as well as the simple imagery is moving. In addition to simply being impressed by the ad, the website that it directs you to is virtuous social media. It allows you to connect with people using whatever social media platform that you prefer in order to help make a difference for people in Haiti, environmental movements, the homeless, and many other projects.

Sidenote: I couldn’t get the ad to show up in the blog, so please hit the linked tag and it will take you to it.

This is one of a series of media ads that encourages fathers to be a part of their children’s’ lives. Sponsored by the Advertising Council, the US Department of Health and Human Services Administration for Children and Families Office of Family Assistance, and the National Responsible Fatherhood Clearinghouse, these ads were launched coinciding with Father’s Day. The reason this campaign was launched is because millions of children live without their biological fathers and are more likely to be poor, use drugs, experience educational, heath, emotional, and behavioral problems, among other things.

The series of television spots created through this campaign applies to people through humor and depicting a diverse range of family types. I found this ad to be my favorite because the ad depicts a father helping his daughter in ways not many fathers would. The other spots can be seen at http://www.fatherhood.gov/media/tv/index.cfm.

The series shows a diverse range of relationships between father and daughter or father and son. With the popular belief that money equals happiness, this campaign serves to portray the value that family is happiness. The variety of the roles depicted through these television spots also serves to reverse gender stereotypes where the father practices cheerleading with his daughter (commonly believed to strictly be a girls’ activity) or the father makes lunch for his son (believed to be the mother’s job).

One of the main reasons I believe this campaign to be socially responsible is because it wants to fight community evils like theft, drug abuse, educational issues, and much more by showing how father child relationships can make people happier. Yes this campaign mainly endorses father children relationships, but it also serves to encourage healthy marriages. Culture, background, and life experiences all influence consumer behavior and buying decisions. The campaign for responsible fatherhood serves to promote the health and happiness of consumers and their life experiences.

With the growing awareness of humanitarian aid, Advertising must start changing the world in a positive way or it could be left behind. This push towards humanitarian aid and responsible advertising has not only effected America, but the entire world. Ogilvy, Mumbai has recently come out with a great ad campaign promoting adoption of children in orphanages. They use gripping real life photos to show the conditions in which millions of child try to survive in daily and the possibility of a better life. I believe that ad’s like this could really change people’s thinking and push them to help in anyway they can.

Adoption Campaign