I know a lot of companies are jumping on the “green marketing” band-wagon… good for them! This latest offering from Apple is not unique, or even all that interesting. Isn’t it great an ad that is certainly virtuous is common?
Think this industry is moving in the right direction!
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AdVirtues is a blog to explore positive virtues depicted in advertising. We are collecting information and examples and cataloging the movement toward social responsibility in advertising. Posting is free and open to all. Please sign-up today and contribute. We would greatly enjoy hearing from you and receiving feedback. |
Name: Lisa
Email:
Bio: I'm a senior at Southern Methodist University, majoring in psychology and advertising. Not the typical university student, I'm the mother of two faaaaabulous children who are incredibly active and keep me running all the time. When I grow up (assuming that actually happens one day), I aspire to be an account planner at an ad agency that consistently produces virtuous advertising.
