AdVirtues: virtuous advertising is not an oxymoron...and we can prove it! » Blog Building http://www.advirtues.com Social Responsibility, advertising, societal change, positive advertising, responsibility Sat, 19 Nov 2011 01:39:59 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Responsible Advertising for Blogs? http://www.advirtues.com/2010/03/03/responsible-advertising-for-blogs/ http://www.advirtues.com/2010/03/03/responsible-advertising-for-blogs/#comments Wed, 03 Mar 2010 06:35:24 +0000 Chelsey Rothe http://www.advirtues.com/?p=1401

http://www.codinghorror.com/blog/2007/06/how-to-advertise-on-your-blog-without-completely-selling-out.html Since this is a blog dedicated to the pursuit of responsible advertising, I found this article very interesting. While very opinionated, it gives bloggers good guidelines for adding advertising to their blogs, while limiting the intrusiveness of the ads. It also helps bloggers to decide where to post ads, offering ideas such as not [...]]]>

http://www.codinghorror.com/blog/2007/06/how-to-advertise-on-your-blog-without-completely-selling-out.html

Since this is a blog dedicated to the pursuit of responsible advertising, I found this article very interesting. While very opinionated, it gives bloggers good guidelines for adding advertising to their blogs, while limiting the intrusiveness of the ads. It also helps bloggers to decide where to post ads, offering ideas such as not advertising on new content to reward frequent readers, and perhaps delaying advertising on content until it has aged a bit.


Should blogs have ads at all? And as advertisers are we wasting our time? I’m not sure how a blogger could turn down the revenue of advertising…. doing something you love, and then getting paid for it? Sounds like the American dream to me.

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]]> http://www.advirtues.com/2010/03/03/responsible-advertising-for-blogs/feed/ 0 Power to the Bloggers http://www.advirtues.com/2009/02/11/power-to-the-bloggers/ http://www.advirtues.com/2009/02/11/power-to-the-bloggers/#comments Thu, 12 Feb 2009 01:00:26 +0000 Brittany Edmonston http://www.advirtues.com/?p=237

The website listed below is an article from Advertising Age. It is talking about how Frito Lay is sponsoring 7 blogs and allowing the bloggers to produce creative content for the Cheeto Brand. The Bloggers create content that will appeal to their blogging community. It was really interesting to come across this because it deals [...]]]>

The website listed below is an article from Advertising Age. It is talking about how Frito Lay is sponsoring 7 blogs and allowing the bloggers to produce creative content for the Cheeto Brand. The Bloggers create content that will appeal to their blogging community. It was really interesting to come across this because it deals directly with what we have been talking about in class. How important it is to appeal to your blogger community. It’s cool to see companies taking the first steps toward word of mouth marketing, and giving the power to the talkers, ie: the bloggers.

http://adage.com/madisonandvine/article?article_id=134558

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