Archive for Blog Building
Responsible Advertising for Blogs?
Posted by: | CommentsSince this is a blog dedicated to the pursuit of responsible advertising, I found this article very interesting. While very opinionated, it gives bloggers good guidelines for adding advertising to their blogs, while limiting the intrusiveness of the ads. It also helps bloggers to decide where to post ads, offering ideas such as not advertising on new content to reward frequent readers, and perhaps delaying advertising on content until it has aged a bit.
Power to the Bloggers
Posted by: | CommentsThe website listed below is an article from Advertising Age. It is talking about how Frito Lay is sponsoring 7 blogs and allowing the bloggers to produce creative content for the Cheeto Brand. The Bloggers create content that will appeal to their blogging community. It was really interesting to come across this because it deals directly with what we have been talking about in class. How important it is to appeal to your blogger community. It’s cool to see companies taking the first steps toward word of mouth marketing, and giving the power to the talkers, ie: the bloggers.
http://adage.com/madisonandvine/article?article_id=134558
