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way to go, Walmart!
Posted by: | CommentsThis is just ANOTHER example of what great work Walmart is doing… how heartfelt, warm, sweet, loving, and especially responsible, yet again.
A little tune that puts a smile on your face…
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Okay, so we’ve all seen this one before. But now that it’s Christmas time and this ad is running again, I just wanted to point how responsible I thought the ad was– especially considering who the company is. Walmart is there to sell things. Period. They are not there to make money any other way–they are incapable of doing so. So how in the world should they advertise without being obnoxiously invasive when trying to coerce a member of their target audience into buying something at one of their locations while trying to prove that they have the lowest prices?
Well, in this commercial, I believe they accomplish this task. Yes, it is obvious they are still trying to tell consumers that they are there for Christmas present-buying (what else would they be there for) but they are doing it in a responsible manner. Although we hate to admit it, Christmas songs put us in the holiday spirit even when we hear the songs playing when it is still 80 degrees outside (this past weekend). So, in order to reach their audience in that way, Walmart incorporated a recognizable song into what could have been mundane advertising. Whether the consumer consciously recognizes this or unconsciously is put in the spirit through seeing the ad, they will be left with a smile on their face.
Walgreens’ Health Screening Bus Tour
Posted by: | CommentsUnfortunately I can’t find the advertisement I just saw on TV but keep your eye out for the commercial about Walgreens’ Health Screening Bus Tour. Along with AARP, they are performing “2.5 million free health screenings for early detection and prevention of diseases, as well as health education, with a special emphasis on underserved areas. The total value of the screenings to be administered over the course of the tour is estimated at over $60 million”. Walgreens and AARP are being smart in how they go about advertising this. Remember the Cherrios commercial where the grandson and grandpa discuss the grandpa’s cholesterol and the little boy treats his elder’s health tests as though they were actually tests he either passed or failed just like tests in his elementary school? Just the same, in the Walgreens commercial, the little boy asks whether or not his elder’s health test was passed. Not only is Walgreens encouraging the public to take an important step in getting these tests run, but they are providing the service for free and publicizing it in a lighthearted yet caring manner. Considering the economy and the growing concern for health care currently, Walgreens and AARP are being very responsible with their advertising; yes, they are trying to attract consumers but they are rightfully earning the interest by taking such measures.
I will post the advertisement as soon as I can. Look for it on TV or on the Internet.
Health Warning: Women
Posted by: | CommentsIs it a health warning geared towards women explaining that it isn’t normal to look like the women in most advertisements or is it a warning meant for the audience cautioning them about their personal health due to the highly attractive women they see in the ad? This article discusses the warning women should receive in order to caution them that all women indeed do not look like the airbrushed women in advertisements.
The article says that “Many young people, particularly girls, do not know the difference between the virtual and reality, and can develop complexes from a very young age.” Not only, though, is the article concerned strictly about airbrushed women trying to sell stylish products but it also touches on politics and product packaging, to name a few.
I thought that this was a very reputable step taken by France’s government and one that stands for social responsibility. We have come to realize that the typical woman depicted in most advertisements is either a size zero, has flawless skin and body features or has the most put-together composure one has ever notices. As the article discusses, this is harmful to women and especially young girls. By airbrushing these models to perfection we are causing the innocent young audience to get a false read on what a true role model and stylish woman should truly look like.
Read more: http://www.dailymail.co.uk/news/worldnews/article-1215017/French-MPs-health-warning-photos-airbrushed-women.html#ixzz0RyDiibUC
