Author Archive
Southwest Airlines “Grab Your Bag. It’s On”
Posted by: | CommentsI don’t know about you, but I’m sick of hearing every, single news reporter and politician (including our President) bemoan the state of the U.S. economy. They ring their hands and pat us on the head as they suggest the ONLY solution is for the government to jump in and save us. Yeah… whatever. Last I checked, we’re Americans–we have a long and distinguished heritage of saving ourselves.
What happened to leaders who inspire… who understand that we are the most resourceful and productive society in human history?? Where are their words of inspiration?
Guess Southwest Airlines, like me, got tired as waiting…
Thank you, Southwest Airlines, for reminding us who we are.
Tom’s Shoes goes national!
Posted by: | CommentsI had to do a double-take when I saw this commercial… actually, I rewound it 
AT&T is featuring Tom’s Shoes in their latest commercial!!
I really don’t have a whole lot to say (probably because it’s nearly midnight and my brain is fried from wrapping up final projects) but thought everyone would want to know.
Live with Chivalry
Posted by: | CommentsI loved this message! It embodies the very qualities we celebrate on this site. However, I was considerably reluctant to post it because it is promoting alcohol. On the one hand, spirits are legal and companies that produce them have a right to market them. On the other hand, liquor does belong in the “vice” category because its abuse is a major contributor to many of society’s ills. So now the question becomes: can an ad be virtuous even though its purpose is to sell a not-so-virtuous product?
Perception is reality… for some
Posted by: | CommentsEating disorders are perplexing to everyone. Even experts do not fully understand it, much less the friends and family of those with these diseases. This ad hopefully sheds some light on what sufferers experience… not just to those who stand by helplessly as they watch their loved ones wither away, but to the sufferers themselves.
Onslaught by Dove
Posted by: | Comments… and we wonder why eating disorders are rising among American girls
VISA Olympics: Come Together
Posted by: | CommentsWhile looking for another VISA ad, I came across this one. I remember seeing this commercial during the Olympics last summer and really felt it captured the spirit of The Games… celebrating what we all have in common rather than allowing our differences to divide us. I loved this message! I remember rewinding it for my kids and expounding on it. (Of course, I wasn’t nearly as eloquent as Morgan Freeman. 
)
Although The Games are over, the message is still important… and this ad still gives me chills!
Dove Evolution
Posted by: | CommentsAnother “oldie but goodie” commercial, but one that fits perfectly in a site called AdVirtues.
The first of its kind, this ad demonstrates how the beauty industry deceives its consumers. Girls being raised with such unrealistic perceptions of beauty can develop very negative self-images. It was high time someone SHOWED the truth!
MasterCard Priceless… the one that started it all
Posted by: | CommentsCould any website dedicated to virtuous advertising be complete without this commercial?? With its message that the best things in life can’t be bought, this campaign was not only heart-warming, but highly effective. It served the company and the community, which is the definition of advertising at its best.
Green Apples Marketing… uh, I mean Apple’s Green Marketing :)
Posted by: | CommentsI know a lot of companies are jumping on the “green marketing” band-wagon… good for them! This latest offering from Apple is not unique, or even all that interesting. Isn’t it great an ad that is certainly virtuous is common?
Think this industry is moving in the right direction!
Responsibility Matters
Posted by: | CommentsWhat’s missing from this commercial?
The product.
Anheuser-Busch is spending millions of dollars each year running commercials promoting parental involvement. What is most remarkable is that there is no mention of the “product,” and the company isn’t shown until the end of the ads… and that’s only for a few seconds.
This isn’t Anheuser-Busch’s first endeavor at socially responsible advertising. In 1982 (yes, 27 years ago), they launched “Know When to Say When,” a campaign to fight alcohol abuse and underage drinking. Then they took it a step further. The company established a Consumer Awareness and Education Department who’s sole purpose is to develop and implement programs to help stop and prevent underage drinking and alcohol abuse.
To date, this beer company has spent half a billion dollars in advertising and programs aimed at (when you get right down to it) selling less beer. That is what I would consider virtue above profit.
