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Ford Warriors In Pink
Posted by: | Commentshttp://www.fordcares.com
When you think about automobiles, usually one of the first things that comes to mind is usually not finding a care for breast cancer. Ford has created their Warriors in Pink campaign to change this notion. The Ford company has a 15 year national sponsorship of the Susan G. Komen Race For the Cure, and has donated more than 100 million to the cause. One of the parts of the Fordcares website features their Warriors in Pink apparel products that they are selling which they will donate 100% of the profits to Susan G. Komen for the Cure. Ford has geared up with the CW network’s 90210 show to promote their cause. Apparel from the website will be worn by cast members on the show. Overall, I really like this campaign because its just not something that you would think an automobile company would support. I had no idea that Ford was one of the major sponsors of the Susan G. Komen cause.
The day that I saw an advertisement for this cause I had earlier found out that someone I know had been diagnosed with breast cancer. When I saw this ad in a People magazine it had so much more of an affect on me at that moment than it most likely usually would have. I felt more inclined to read the ad, and go to the website because it was a cause that was hitting so close to home. This is an example of how timing of advertisements can personally affect a consumer. You never know when and to what degree seeing an ad for a campaign like this can have on an individual consumer.
Visa and Family Values
Posted by: | CommentsI liked that this commercial not only made me want to go to an aquarium, but that it promoted family “bonding” and family values. In the commercial they make the statement, “when is the last time you went to the aquarium with your daughter on a Tuesday?” The images it shows first of the aquarium combined with this statement present viewers with an interesting call to action here. Instead of promoting the benefits of a Visa check card, this commercial taps into the consumer’s emotional side. It encourages them to think maybe they should take an afternoon off and bond with their children, or maybe their parents.
Dawn Soap Commercial
Posted by: | CommentsThis commercial about Dawn soap is a great example of a company promoting social responsibility. One of the things that we learn about the product is that it is used to wash and help save animals that are caught in oil spills. Although in the commercial itself it states that the images of them cleaning the animals were simulated demonstrations, it gives viewers the general impression of what a product like this can do besides just being a dish washing detergent. Another thing that I like about this commercial that the Dawn company is doing is that for every dollar you spend on their soap they will give $1 to the Wildlife Conservation Fund. They plan to donate up to $500,000 total. I think this shows a great deal of social responsibility by Dawn. Even though potentially more than 500,000 purchases of Dawn may be made, this is still $500,000 dollars coming from Dawn and going to a good cause. I also like that this commercial is about raising awareness about animals and oil spills, not a conventional dishwashing detergent commercial. It made me want to go buy a bottle of Dawn not just for cleaning, but to potentially save animals.
http://www.youtube.com/watch?v=aUkOgE4K7j4
