Author Archive
Tropicana Brighter Mornings
Posted by: | CommentsOn January 8, 2010, Tropicana, with BBDO, brought sunlight to the town of Inuvik, Canada for the first time in 31 days. The Florida orange juice company lit up a helium balloon with 100,000 lumens over the entire town, creating an artificial sunlight. The event coincided with Tropicana’s new campaign “Brighter Mornings for Brighter Days”.
This commerical is inspiring. Being from sunny South Florida, I can’t even imagine what it would be like to live in a place that goes without sunlight for months. The reactions on some of thes people’s face are uplifiting and it brings about such a great feeling about the brand.
Such an awesome idea, and I’m sure Tropicana brightened the lives of people from Inuvik, Canda.
Whopper Face
Posted by: | CommentsBurger King’s tagline- Have it Your Way was brought to the next level when Ogilvy in Lisbon, Brazil set up a security camera and a printer behind the ordering station at the fast food restaraunt. When customer’s gave their order they would take a picture of the customer and put their face on the wrapper of the burger. Very cool!
All the customer’s were surprised and excited when their personalized order came out with their face on it. This was a really cool way to reiterate Burger King’s tagline and philosphy. It gives the customer a good feeling about the company and the food, and puts a personal touch on the fast-food process which is always rushed. In pretty much all fast-food restaraunts you are given a number that corresponds to your order. With the Whopper Face campaign, it puts a personal touch on the experience that I am sure that Burger King’s customers will not forget.
Taco Bell Drive Thru Diet
Posted by: | CommentsTaco Bell released these ads early this year, touting that people can lose weight by eating from the Taco Bell Fresca menu. Personally, I think this is irresponsible and almost offensive to the public. I think it is ridiculous that a fast food chain as unhealthy as Taco Bell can skew their advertising to make the public believe that their food will help you lose weight. I think this campaign should be pulled, because it is exactly why advertising gets such a bad reputation. Skewing the truth to sell something. Shame on you Taco Bell, you and your diet tacos.
Sun Chips
Posted by: | CommentsFirst of all I’ve never seen any Sun Chips advertising, at least none that I can remember. But how cool is this? Sun Chips 10 oz bags will be made out of compost, so they are 100% biodegradable. What an awesome step for Frito-Lay to take to reduce their carbon footprint. I think this goes beyond not just positive advertising but responsible business practices. I hope that the rest of Frito-Lay chips will follow suit and also switch to compostable bags. Check out Sun Chips website www.sunchips.com
Starbucks Love Project
Posted by: | CommentsIn 2009 Starbuck’s started the Starbucks Love Project, where you go online and add your voice to the global wall singing “All You Need is Love.” Starbuck’s donated 5 cents for every voice added to the site, which raised over 14 million days of medicine for people living with HIV in Africa. On December 7, at 1:30 GMT, 156 different countries participated in a worldwide singing event to raise awareness for their cause (above is a montage of that event). I had never even heard of this at all until I actually paid attention to what was written on one of my Starbucks cups. I only went to the website because of this class. This is truly a great cause that is refreshingly void of Starbucks product plugs, however I really think Starbucks could do a whole lot of good if they advertised this campaign a bit more. Other than that what congratulations Starbucks you truly are bettering the world, one overpriced latte and Beatles song at a time.
Let’s Fix Dinner
Posted by: | CommentsI’ve been seeing a lot of Stouffer’s ads for their new campaign “Let’s Fix Dinner.” Let’s fix dinner has a double meaning, you could see it as let’s cook dinner or fix dinner as in let’s change it for the better. Stouffer’s ads encourage families to have dinners at the table more often. In the spot Stouffer’s say that there a number of statistics that prove that having family dinner can keep kids off drugs, keep girls from developing eating disorders, and improve family relationships. I didn’t believe these claims at first until I visited the website and there are actually some pretty good claims, such as “teens that have family dinners at least 5 times a week are 45% less likely to drink and 66% less likely to do drugs.” If this is actually true, its a pretty good idea to base a campaign around. Eating dinner as a family does increase family relationships, and I think it is great and appropriate for Stouffer’s to advocate bringing families back to the table.
Give a Day, Get a Disney Day
Posted by: | CommentsDisney has been inspiring people for more than 75 years, in 2010 though they are inspiring people to give back to their community with they Give a Day campaign. Throughout 2010, Disney is teaming up with the Hands On service network to give participants a free one day, one park pass to any Disney theme park. Their goal is to get one million people to volunteer at their chosen charities. This is an amazing campaign that not only gets people to volunteer in their communities, but also is a great way to get families to participate in service together.
Disney has done a great job advertising this effort. They kicked off with the Give a Day, Get a Disney day tour, that has traveled to major cities such as Los Angeles, Seattle, and Chicago. So far there has been a few TV spots with Desperate Housewives stars, James Denton and Teri Hatcher, as well with Taye Diggs, and Sara Rameriz.
Over all I think this will be a great campaign to watch, and is a wonderful effort by Disney to work for the greater good by getting people to become involved with their community.
Dolce and Gabana
Posted by: | CommentsI was recently disturbed by Dolce and Gabana’s new TIME advertisement. It is supposed to promote D&G’s line of men and women’s watches but instead promotes a threesome. The first time I saw this commercial I remember being really taken back and thinking it had to be for a condom company or some type of liquor? But a watch!!?! I literally scoffed out loud when D&G TIME came across the screen. It’s raunchiness completely overshadows the product.
Not only that, the female model is give or take 90 pounds. I thought we were over the 1990s high-fashion, heroin chic look? Now I understand that D&G brand persona is supposed to be sexy, european burlesque-ish, but I think they really overdid it here. Not to mention they ran this ad during the CW’s Gossip Girl, which already gets a bad rap for their underage raunchiness already. Running this ad during a popular show for adolescents is irresponsible.
Dolce & Gabana should stick to their racy print ads in glossy magazines. It is much more suited in the pages of Vogue than Monday night prime time television.
