Author Archive
You think your dog enjoyed car rides before?
Posted by: | CommentsSince this is a social media course, I found this very neat. While playing on facebook, I went to the dogbook I created for my dogs. Then, I noticed at the top of the page a perfectly positioned ad for the Honda Element…. which they have made DOG FRIENDLY!? Of course, being a dog owner, I clicked on the ad which took me to Honda’s website for the Element. What a great concept. They have dog proofed the car with ruber floor mats, and have added a kennel in the back, along with a ramp, a fan to keep your pooch cool, and a water bowl that fits into the car and won’t spill.
This is a great example of how social media can be such a great tool for marketers. I also think Honda did a great job with this concept. In a world that shouts at consumers to demand luxury vehicles… Honda appeals to the consumer’s love for their pets, and their reasonable side. Well done Honda. 
Responsible Advertising for Blogs?
Posted by: | CommentsSince this is a blog dedicated to the pursuit of responsible advertising, I found this article very interesting. While very opinionated, it gives bloggers good guidelines for adding advertising to their blogs, while limiting the intrusiveness of the ads. It also helps bloggers to decide where to post ads, offering ideas such as not advertising on new content to reward frequent readers, and perhaps delaying advertising on content until it has aged a bit.
