Author Archive
Why We Love Advertising
Posted by: | CommentsI know we’ve been talking a lot in class about why we all love advertising, and why it’s a “virtuous” profession, so I thought we should share our thoughts on the subject! Most people argue that advertising is a horrible profession and an obnoxious intrusion of personal space. What would your counter-argument be? How would you prove to someone that advertising, if done correctly, can be beneficial? How can advertising be “virtuous”?
I love advertising because it requires creative thinking and execution in order to reach people.
But what are your thoughts??
If Money Could Buy Happiness
Posted by: | CommentsThis ad from Master Card shows the benefits of life that (ironically) can’t be bought with money. This is a great way for Master Card to display how their card’s perks can positively influence their customers’ emotions. Instead of having to buy things to be happy, Master Card is giving their customers “laughs…hugs…smiles…contented sighs” for simply using their credit card. Who wouldn’t want that? And who wouldn’t want a Master Card?
Chris Brown Suspended from Advertising
Posted by: | CommentsIt may seem like a no-brainer, but I think the recent actions taken by Wrigley’s and Got Milk are worth recognizing. It is admirable that these two companies decided to suspend their endorsement deals with Chris Brown after his incident with the law this weekend. While it may be an obvious PR response, it gives me faith that these companies understand the impact their spokespeople have on society. Dairy Council says that “Brown’s image won’t help them sell products.” I’m proud of Wrigley’s and Got Milk for doing the right thing and pulling these ads despite their success.
Check out these articles about Chris Brown and the lost endorsement deals:
“Wrigley suspends Chris Brown, Rihanna silent” (Reuters)
“‘Got Milk?’ Chris Brown Doesn’t” (Starpulse.com)
“Wrigley’s puts Chris Brown campaign on hold” (CNN.com)
Finally, a Super Bowl Ad Worth Watching
Posted by: | Comments
Amidst all of the unnecessary ads shown during this year’s Super Bowl [see the 5 most socially irresponsible ads from the 2009 Super Bowl], Frosted Flakes’ commercial stood out to me. It challenged viewers to plant seeds of “self-confidence, friendship, and values that last a lifetime”. Such a simple commercial that directed you to their website to help choose a field for Frosted Flakes to rebuild. Their website is not only impressive, but gives Frosted Flakes a new image. It’s no longer a kid’s sugary cereal, but portrays the image of success and passion based on practice and healthy habits. It encourages kids to “Earn Their Stripes” and to be passionate about what they love. Check out the website, Frosted Flakes is doing a great thing for our communities.
frostedflakes.com
Teen Pregnancy
Posted by: | CommentsI just found this Belgian ad against teen pregnancy…although I can’t tell if it would be effective or not. While most of the points it makes are valid, it seems to be more dramatic than necessary. I think it could be missing the age group it should be affecting, but maybe I’m over-analyzing.
Check it out.
