I found this print ad campaign of Y&R (Mexico) that was made for a foundation of children who burnt their face. The message is simple: don’t leave matches around children. I really liked this ad print because in contrast to all the humanitarian work that I have seen from other agencies, doesn’t really deliver the message. This may be because the ad’s layout or content is so overwhelming that it fails to deliver the message, or it may be because it lacks content. I think that this ad campaign is efficient in that it is straightforward, talks directly to the consumer and has a visual that engages the audience but at the same time, is not overwhelming.