http://www.americangreetings.com/channel/kraft/

Kraft Foods and American Greetings have teamed up to help provide meals for the hungry by donating 10 meals for every free e-card that is sent by users. Donations benefit Feeding America, the largest hunger relief charity in the US.The company had originally committed to donating at least one million meals, but the program has been so successful they are increasing their commitment by offering 3 million meals.

The e-cards include recipes, and entertaining tips for the holiday season. Users can create online recipe boxes, and share their favorites with other users or friends. Users who had shown interest in giving back to their communities inspired the program.Kraft has been a longtime supporter of Feeding America, donating $770 million over the past 25 years.Promotion for this program has been on online social networking sites twitter and facebook, as well as the kraftfoods.com site. The company has also sponsored a holiday movie on the hallmark channel.

I think the fact that Kraft and American Greetings have kept a relatively low profile on this promotion is great. Kraft is trying the help their site users feel like they are  making an impact and giving food to the hungry this holiday season!