Britain’s AD standards authority just put the axe to a drop dead clothing ad,because of a complaint that the model was too skinny.Female models in advertisements are mostly young very thin, and very thin models create dissatisfaction with ones own body and appearance.Research shows that young women do compare themselves with models in ads and that such self comparisons can affect self esteem.Unfortunately,this value can be carried to extremes and can lead to eating disorders such as anorexia and bulimia.As a result,consumers feel inadequate if they do not measure up to the comparison person.Consumers who feel threatened by such comparisons will lie about their behavior to protect their self esteem.AD with female models really have effects on people especially young people,so marketers should know the type of models to use for a particular product and marketers should  not show ads that will make consumers dissatisfied with their appearance.

http://www.adweek.com/adfreak/another-fashion-ad-banned-because-too-skinny-model-136488