The newsletter learnthe4Ps.com highlighted new TED activity!

Are you familiar with TED? TED (an acronym for Technology, Entertainment and Design) dedicates itself to promoting and disseminating “ideas worth spreading.” TED’s big event is an annual conference with 15‐20 presentations by leading thinkers (check out www.ted.com for more information). Many of these talks are posted at the TEDTalks Web site and later spread virally, where you may have seen one or more.

This past fall, TED moved on to our turf — advertising. It invited anyone to nominate “ads worth spreading” — with the idea that these ads deserved to be seen. TED wanted nominations in four categories: 1) social good, 2) infectiously compelling (viral), 3) industry impact (innovation), and 4) Talk – a format that follows the TEDTalks style.

After reviewing more than 1,000 ads, a panel of 24 judges picked 10 winners. You can see them at the TED Web site – see the first link above.

Take a look and see what you think. Are the judges getting it right?