The Advertising Community is Seeking to Change the World
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ACT – Advertising Community Together – is a non-profit association.
Its goal is to federate, promote and inspire responsible communication on sustainability, equitable development and social responsibility. ACT shows how advertising professionals from all continents can use their core talent – creativity – to play a significant role in addressing today’s crucial world issues. Read more about the mission of the organization.
ACT catalogs responsible advertising and exhibits the content online and through a traveling show.
- Online Gallery : ACT collections generates over a million downloads of responsible adverts each year.
- Exhibitions : every year, ACT’s collections go on a world tour. Exhibitions have already been shown in Paris, Cannes, London, Brussels, Barcelona, Warsaw, New York, Seattle, Santiago de Chile, Milan, Seoul and Beijing.
- Conferences : Launched in 2003 during Paris’ advertising week, the conferences foster discussion about ethics and values through debates between all parties concerned and the general public.
- Media : partnerships increase awareness and drive changes in professional and public behavior.
The ACT initiative was launched after 9/11 by AdForum’ s employees, using the global reach of the website to gather the talent of the global advertising community to fight violence and terrorism (“Still Shining, New York”, 2001), to fight discrimination and promote tolerance (with IFRC, the International Red Cross, 2002), to illustrate how advertising can promote good causes (“Great Ads for good causes”, 2003) to contribute to raise awareness on social issues (“Ads that make us change”, 2004) get society informed of what sustainable development is and why it’s essential to our future (“Great ads for a better future” 2005, “Taking care of our future”, 2006) tell everyone there is a time to meet and a time to act (“Together for a Sustainable World. The Advertising Community Promise” 2007), call for change (“The Expo that changes you from inside” 2008.
Take a look at the website. Browse the archives. Join the community.
