Virtuous Then, Virtuous Now?
ByI came upon this 1969 IHOP commercial and thought I would post it. While on the subject of virtuous advertising, this commercial seems to embody traditional family values, happiness and innocence (i.e. the balloons??) and seems to attempt to position IHOP as a place where you can go to enjoy the simple pleasures of life. I know that advertising was MUCH different in the 60′s then it is now but its important to note that what is considered acceptable advertising now days would be considered pornographic, crude and downright inappropriate by many consumers of the 1960′s. Although virtuous advertising is important I thought that this IHOP ad was sort of funny because, though virtuous, its downright unsophisticated and seemingly random. I am a firm believer in virtuous advertising but this ad makes me wonder if advertising has gotten more racy because our society as a whole is just more racy then they were back then. Does advertising follow the standards of society or set them? Sort of a nature vs. nurture question but in my opinion it is a bit of both.
1 Comments
March 5th, 2010 at 3:16 pm
wow, how weird to see how much advertising has changed. The balloons thing is almost scary.
I don’t think advertising solely sets the standards of society but it does convey what the expected norm is. However, advertisers are constantly trying to push the envelope and think about the next big thing.
I wonder if 30 years from now, people will look at the current advertising and say how unsophisticated and weird it is too.