Mar
05
Diet Coke’s New Campaign
ByDiet Coke is set to launch their new campaign called “Stay Extraordinary” during the Academy Awards. I’m pretty excited about it because I am addicted to Diet Coke and supposedly these new commercials feature the “young” generation of Diet Coke drinkers talking about their accomplishments. I am guessing that Diet Coke will up their brand image with these commercials because they will probably feature sad/emotional stories a bout children’s lives while incorporating inspirations/achievements/successes for that perfect ending to their commercials. I look forward to seeing these new commercials soon especially since Diet Coke does not typically do a great deal of TV advertisements.
1 Comments
March 5th, 2010 at 10:11 am
This will be something to look out for. You don’t see Diet Coke advertising very much at all. Also with the Pepsi Refresh campaign that is ongoing, I’m sure there is some pressure for the Coke company to provide a good message to a younger audience. I am a fan of the intricate coke commercials that are animated and get you thinking. I’m hoping this campaign will have a great reflecting image on Coke, and will be interesting to see how it does in relation to the Pepsi campaign.