Mar
04
Human Trafficking
ByI think this ad done by Saatchi and Saathci is extremely effective in getting its message across. I was intrigued to find out who the people were when they were initially shown at the beginning of the commercial; at first I thought maybe they were the bad guys. However, S&S did a great job of tying in their message in the last few seconds by showing the people encaged by an upside down shopping cart and asking us “What’s behind the things we buy”?
While I’m usually not one for dramatic and solemn ads, I think this one is important because it gets people thinking. With spring break just around the corner this ad also is a nice little reminder to be careful, (especially if you’re going to Mexico!) human trafficking could happen to anyone.
