GODADDY.COM-Irresponsible, yet effective

GoDaddy.com advertisement
This was a godaddy.com Superbowl ad this year. Godaddy.com is known for having racy ads during the Superbowl. What I find interesting about it is that when I saw this ad this year I had no idea what on earth Godaddy.com was in the first place, and the ad certainly did not do much to explain it. It was this mystery factor that compelled me to get online and figure out what Godaddy.com was all about. For all I knew it was some kind of internet pornography making site. Godaddy.com commercials, although racy, certainly elicit a response. It especially helps that throughout the year Godaddy.com does not do much advertising so when Superbowl runs around and these hot girls are in your face talking about godaddy.com and then they start taking their clothes off only to stop at “see more now at godaddy.com” Superbowl viewers are wanting to know what is up. The CEO of godaddy.com, Bob Parsons, comments on godaddy.com’s racy ads by saying “most ads are like a fat guy: not offensive, everybody likes him, but he gets no action [...] our ads, though maybe a little offensive, a little in your face, work.” To me it is people like this that give the advertising industry a bad rep. This is just another example of tasteless advertising that is effective, and in this particular instance I believe Parsons thinks he is being witty by going against the “norm” and doing what he needs to do to elicit a response. In my opinion this isn’t wit or cleverness, it is just plain cheap.