A Collection of Responsible Advertising
ByWhile browsing the web today, I came across an amazing site that archieves hundreds of socially responsible ads. Some of them are shocking, some sad, some funny, but most get the point across in my opinion.
http://www.act-responsible.org/public/
I would have posted some of my favorites here, however the website does not allow you to copy and paste the photos elsewhere.
In particular my favorite is on the home page; it is an ad for the International Foundation of Red Cross and Red Crescent Socities. It depends a white and a black hand interwoven with “discrimination the end is in your hands” written across the fingers. I personally think this is an incredibally powerful message. The black skin against white skin is striking in itself. And furthermore, the messaeg is powerful as well since discrimination is still a problem plauging our nation.
Check out their creative gallery, it has tons of great ads!
2 Comments
March 5th, 2010 at 1:16 pm
I also had come across this website. I enjoyed their gallery. My favorite part of the website is that you can enter in your own ads. You can earn an award and recognition for doing something great and noticeable. Anyone can join in acting responsible. They also have a world tour of their exhibitions. What a great way to interact online and then be able to see the results in person. I also like the variety of responsible ads on the site, from diversity to aids they are great creative messages.
March 5th, 2010 at 3:51 pm
I had never heard of this website before… great find! I liked the ad that had the Dalai Lama, a priest, and an Amish man all playing the piano together on the same bench. The tagline just said Tolerance. Pretty catchy! A lot of their ads seemed pretty racy as well, but then I noticed that they are mostly from other countries so maybe the guidelines are less restrictive.