Feb
24
A Virtuous Ad for Education
By
I found this ad campaign by using “Stumble-Upon” and I thought they were really effective ads. They are made for the Anchieta Colegio, a fundamental and secondary school located in Brazil. They have campuses all over Brazil and this ad campaign was made to raise awareness about the importance of school funding. I think the overall theme of, “When you run out of pencils, you run out of education” is really effective. I like that the ads are somewhat humorous but still get the point across in a very simply and honest manner.
5 Comments
February 24th, 2010 at 11:19 am
I think that these ads do get point across of how important school funding is. However, I’m surprised at the “Virgin” one, i guess instead of “Virginian.” I guess i was just caught off guard that ads promoting education and school funding would alude to sex in any way… it just seems sort of off to me.
But otherwise I do think that this was a good creative idea, something I haven’t seen before.
Another good find E!
February 24th, 2010 at 11:19 am
*elude…
February 25th, 2010 at 1:56 pm
I agree with Liz, the Virginian one is a little unnecessary. It kind of detracts from the point of the ad.
However, so many schools all around the world and the US have very limited funding. It is great that this issue is getting some attention.
March 1st, 2010 at 2:19 pm
I think this is a really good idea and this is an appropriate way to spread such an important message. However, I agree that the virginian one was a little stupid. When I think of these, I think of little kids writing and the whole “virgin” thing is a little disturbing along those lines. An excellent job on the rest though.
April 21st, 2010 at 11:24 am
I have to think the “Virgin” one is more of a cultural standard than anything else. Since this ad was done by an advertising agency in Brazil, there is a chance for more “liberal” kind of jokes. I realize in the U.S. an ad for a secondary school would most likely never have any reference to virginity or sex, but I do believe that international advertising is often much different from the kind we are comfortable here in the States.