Feb
22
Liberty Mutual: Responsible Advertising
ByInsurance is a bland product that usually competes by showing lower insurance rates and a wide variety of discount packages. Geckos and Cavemen are one thing, but Liberty Mutual takes a better more virtuous stance that really gives insight into what the company is all about. The two ads below are two of the best insurance ads that I have seen. The idea of seeing people doing good things and passing it on is virtuous and responsible. I think they do an excellent job.
3 Comments
February 22nd, 2010 at 3:25 pm
I love these ads! It’s so funny to me that Allstate has been running their ad campaign, “Are you in good hands?”, with the same spokesperson for ages and still have not been able to communicate the feeling of trust quite like this Liberty Mutual campaign. I love how its central focus is people helping people. And the music, direction, and action each person takes is so inspiring. I think the ad campaign serves to convey the message to you rather than just directly telling us to trust them. And, once again, I think when a company can “show” rather than “tell”, they have done something right.
February 22nd, 2010 at 9:05 pm
While I don’t want to sound cynical, I can’t help but think that I’ve seen this concept before. I’m more than positive that I’ve seen this concept in both VW and Prius ads. Even though it is cliche, it still makes an impact with the consumer. I like these ads a lot, but I know I’ve seen it before.
February 22nd, 2010 at 11:05 pm
The music is what gets me with this ad. Sort of a modern tone and very inspiring. To go off on a tangent – for some reason it makes me think of the Adidas Hello Tomorrow. Both songs have become popular because of the ads influence. Although it is a very different product and company, they both inspire me to think of everyday movement as special. It is the mindset you have that will lead you to your actions and Liberty Mutual does a great job reminding costumers and all people of everyday kindness.