Hulu Conducts Virtuous Advertising (Research)
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I was just at Hulu looking for something to watch and up pops an offer.
Can you help make Hulu’s advertising service better? In return you’ll be able to introduce 250 Hulu users to one of seven charities. Sounded interesting so I clicked through.
For answering “no more than 24 questions” about the advertising, Hulu let me choose to promote either UNCF, Big Brothers Big Sisters, EarthShare, The Michael J Fox Foundation for Parkinsons Research, Americans for the Arts, DonorsChoose, or Kiva.
I have not seen the specific ads Hulu is showing, so I did a little research. I searched Hulu and the Hulu community for more information, but found nothing. The only info I could find was a July 2009 post on ecorazzi, a blog on green gossip.
I wonder why Hulu is not promotiing their effort to support and promote charities. They are benefiting from the research participation, but it almost seems as if they are demonstrating altruism. If you see the ads, let me know and I will post them.
2 Comments
February 21st, 2010 at 10:06 am
I just went on to Hulu’s website to see the promotional offers and nothing popped up for me! I wonder if they are randomly choosing when to promote the charities and who they are letting answer the questions. I am not an avid Hulu user either so I wonder if that has something to do with it. Either way, it’s a great idea for Hulu, but really won’t get them anywhere unless they start showing examples of the ads.
I did find one link to a blog by someone talking about the charity ads. His main complaint was that the choices of where to donate weren’t impressive. He was hoping for heart disease foundations or cancer foundations rather than Michael J. Fox. He felt those things affected more people he knew personally. He also mentioned that he could tell the survey was asking users how they felt about certain car brands- Toyota, Honda, and Hyundai to name a few. I thought that was interesting that he could recognize that.
If all Hulu is doing is a marketing survey, then they are doing a good job because no one can turn down taking a survey to benefit charity!
January 5th, 2011 at 11:16 pm
I just filled out the survey. The only reason I did it was because I work at Big Brothers Big Sisters of San Diego County. I was searching what our “partnership” was because I have never heard of it, and national hasn’t told us about it.
If they are using are name and providing nothing in return, that doesn’t seem right to me.