Striking Ad campaign from The World Wildlife Fund for Nature
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I “stumbled-upon” this ad campaign earlier this afternoon and I couldn’t stop looking at them. I have chosen three of about thirty images, all of which you can find at http://www.presidiacreative.com/31-clever-and-meaningful-ads-from-the-world-wildlife-fund-for-nature/.
The World Wildlife Fund for Nature is the world’s largest conservation organization and has been known for strong, emotionally-charged advertisements. And although the foundation and its ads may be controversial to some, it is unarguable that this particular campaign is, simply put, really good print advertising.
The three images I have chosen above show a housing development portrayed on a leaf, a bucket spill of pollutions onto a valley, and the evolution of a tiger to a fur coat. My favorite thing about these prints is that they speak volumes without really having to say too much. By using beautiful photography, even more amazing Photoshopping, and strong, carefully chosen juxtapositions the WWF was able to create honest, artistic, creative advertising that is noteworthy, yet still able to avoid being too “preachy”. I am always excited to see campaigns that approach advertising as more of an art, rather than just a necessary means to an end, and the fact that these ads are equally relevant and provocative as they are aesthetically pleasing is the reason I feel this ad campaign is truly worthwhile. Because, in the end, if the ad makes you look and then makes you think, it’s done all the work it needs to.
2 Comments
February 16th, 2010 at 12:08 pm
I absolutely LOVE this ad campaign. It demonstrates a really important point, that we are destroying the Earth at an alarming rate, in a way as Elizabeth said, with out being too ‘preachy’ which I totally agree with. Most people get so annoying hearing about Global Warming and things regarding the environment, that as soon as they hear those words they will stop paying attention. However, this is a harsh reality. I think these photographs are great because with out being over the top they make people think about what is happening to our world.
The photography is beautiful in addition and done in an exciting creative way that I think is really ‘fresh’ as the ad industry likes to say. Love it Elizabeth, great find!
April 21st, 2010 at 11:38 am
Thanks! I am glad you like it.
I did a little more research on World Wildlife Fund for Nature and found that there are some companies doing great things in partnership with the WWF. They have what is called a Transformation Partnership in which companies can become a part of in order to help change their company practices in order to better help the environment.
Here’s what they had to say:
The average American may use 25,000 gallons of water each year. The Coca-Cola Company uses 76 billion. Partnering with the world’s largest beverage company enables WWF to help set new industry standards and make meaningful impacts at a global scale. We’re working with The Coca-Cola Company to address critical water challenges in new and innovative ways because water is essential to people, wildlife and business. Since 2007, WWF and The Coca-Cola Company have worked together to conserve freshwater resources around the world. Our focus is on freshwater basins, Coca-Cola’s manufacturing operations and the company’s agricultural supply chain.
The WWf also works with Toyota, IBM, Ikea, Wal-Mart, and Nike.