Let’s Fix Dinner

I’ve been seeing a lot of Stouffer’s ads for their new campaign “Let’s Fix Dinner.” Let’s fix dinner has a double meaning, you could see it as let’s cook dinner or fix dinner as in let’s change it for the better. Stouffer’s ads encourage families to have dinners at the table more often. In the spot Stouffer’s say that there a number of statistics that prove that having family dinner can keep kids off drugs, keep girls from developing eating disorders, and improve family relationships. I didn’t believe these claims at first until I visited the website and there are actually some pretty good claims, such as “teens that have family dinners at least 5 times a week are 45% less likely to drink and 66% less likely to do drugs.” If this is actually true, its a pretty good idea to base a campaign around. Eating dinner as a family does increase family relationships, and I think it is great and appropriate for Stouffer’s to advocate bringing families back to the table.