Give a Day, Get a Disney Day
ByDisney has been inspiring people for more than 75 years, in 2010 though they are inspiring people to give back to their community with they Give a Day campaign. Throughout 2010, Disney is teaming up with the Hands On service network to give participants a free one day, one park pass to any Disney theme park. Their goal is to get one million people to volunteer at their chosen charities. This is an amazing campaign that not only gets people to volunteer in their communities, but also is a great way to get families to participate in service together.
Disney has done a great job advertising this effort. They kicked off with the Give a Day, Get a Disney day tour, that has traveled to major cities such as Los Angeles, Seattle, and Chicago. So far there has been a few TV spots with Desperate Housewives stars, James Denton and Teri Hatcher, as well with Taye Diggs, and Sara Rameriz.
Over all I think this will be a great campaign to watch, and is a wonderful effort by Disney to work for the greater good by getting people to become involved with their community.
2 Comments
February 15th, 2010 at 4:12 pm
Getting a Disney Day for volunteering a day is wonderful. What a great incentive for people to help out their community. It not only promotes an inspiration for people to meet their communities needs, but it is a great opportunity to continue building a name for the Disney brand. They really do make dreams come true. I went to the site because I was curious about the requirements needed. I wonder how they validate the eligibility of the volunteer work? On the site are also links to watch and play games. This is great and interesting because it continues not only the efforts of the company to help out communities, but the fact that they are still a fun and exciting brand.
I also noticed that ABC and Southwest Airlines were sponsoring the campaign. What a good way to connect your brand to such a great idea. The celebrity incentive from Teri Hatcher of Desperate Housewives will also make the targeted women of that show more aware and to share the news with their friends. They also had some of Disney’s character on the ad, like Miss Piggy, who could potential inspire a younger crowd. However, I think they are missing an important niche – teens. This could be a great segment of people to target – who are thrilled about Disneyland and enjoying it with their friends and family. Many high schools also require hours of service to graduate, so one could volunteer while getting credit and going to Disneyland. It will be really interesting to see how many people take advantage of this opportunity!
February 15th, 2010 at 7:06 pm
Yeah I was confused about how to prove you actually did volunteer work as well. When you decide to volunteer, you go onto the Disney website and create an account. There on your account you can sign up for the specific volunteer activity you want to do, but it has to be one of the many Disney has partnered with. Then after you complete your activity you will be sent a confirmation email with a voucher to redeem your free pass.
I agree that they definitely are missing the teenage age group, but there is probably more to come since the campaign is lasting all year.