Dolce and Gabana
ByI was recently disturbed by Dolce and Gabana’s new TIME advertisement. It is supposed to promote D&G’s line of men and women’s watches but instead promotes a threesome. The first time I saw this commercial I remember being really taken back and thinking it had to be for a condom company or some type of liquor? But a watch!!?! I literally scoffed out loud when D&G TIME came across the screen. It’s raunchiness completely overshadows the product.
Not only that, the female model is give or take 90 pounds. I thought we were over the 1990s high-fashion, heroin chic look? Now I understand that D&G brand persona is supposed to be sexy, european burlesque-ish, but I think they really overdid it here. Not to mention they ran this ad during the CW’s Gossip Girl, which already gets a bad rap for their underage raunchiness already. Running this ad during a popular show for adolescents is irresponsible.
Dolce & Gabana should stick to their racy print ads in glossy magazines. It is much more suited in the pages of Vogue than Monday night prime time television.
1 Comments
February 17th, 2010 at 12:57 pm
As a person who really loves fashion, I am so horrified by this commercial. I generally love to look at a lot of fashion advertisements because the art direction and clothing are so creatively stimulating. And what’s funny is that I generally always look forward to the new Dolce and Gabbana print ads each season because they are so fun, fashion-forward, and outrageous. However, after seeing this ad, my views on Dolce and Gabgana may be changing. Instead of fun, this ad is sad. Instead of fashion-forward, this ad is socially backward. And instead of this ad being outrageous in a good way, it is outrageous in the way that a young, anorexic girl is shown objectifying herself to two men all for the sake to plug the new Dolce and Gabbana timepiece. It has nothing to do with watches or time (except to show that the “times” have apparently not changed in the fashion industry). And I agree with Christina, running this ad during Gossip Girl is so irresponsible and just makes the shows raunchiness look even worse.
It seems to me that Dolce and Gabbana need a serious readjustment to their Television ads or the CW needs to take a closer look at the ads they’re running.