Why We Love Advertising

I do not think people realize everything that advertising does. People argue that advertising promotes unnecessary consumption but consumerism is what keeps the economy afloat. We are struggling right now because people cannot afford to buy things and when people don’t buy things businesses suffer and when businesses suffer people lose their jobs. America is a capitalist society and we rely on the success of businesses and advertising helps to promote those businesses. Advertising also makes people aware of the good things that people are trying to do in the world so that we can take part. Advertising has the power to influence people and inspire people and when done right, as we have seen in many examples posted on this blog, can change people’s perspectives. Take for instance all of the virtuous advertising that is coming out of the recession and how it is encouraging people that we are all in this together and trying to make everyone feel good. Advertising makes it possible to watch your favorite television shows and to have free social networks where we can interact with each other. I could go on and on but I won’t. I will just say that I feel like people need to really think about all that advertising does and stop taking it at face value.

I love the video you guys made. I was trying to find it on youtube but was unsuccessful. What did you title it?

Okay, so far we’ve said that we love advertising because…

1) it’s creative
2) it helps stimulate our economy
3) it makes consumers aware of beneficial products
4) it changes consumers’ perspectives for the better

I was thinking of the strategic planning involved.
5) it’s strategically planned

These are awesome reasons. What else?

I love advertising because it allows companies to give their brand a creative appeal. Sometimes advertising is done wrong but for those few companies that do it right it makes all the differences.

6. because it is always changing and innovative