GreenPeace’s “Forest Love”
By*Warning: some of the video content below may be distasteful to some and unsuitable for younger audiences.
Last summer Greenpeace released a campaign called “Forest Love”. This video served as a call-to-action, asking fans and activists to participate by submitting photos and videos of themselves performing “acts of love” in a forest environment.
See GreenPeace’s original video below:
From this video’s call-to-action, GreenPeace recieved thousands of photo submissions and created the video below as a plea to European President Barroso to end the EU’s purchase of illegally logged wood.
This project was primarily targeted to European audiences (I first heard about it from France’s TV5). The video serves to promote a great cause, but at what cost? Does the extreme method detract from the message? Or am I just being a prudish American?
I want to hear your thoughts! Comment and let me know your reaction!
1 Comments
April 16th, 2009 at 9:55 pm
No Ashley I do not think you are being a prudish American. I was so weirded out by what I was watching (and may I add a little uncomfortable) that I completely forgot what the ad was even for! I think that sometimes when you try to be outlandish it ends up backfiring. People want to create something that will get everyone’s attention but if it is too out there people will forget what they are watching and what the message is. On the flip side it can be a good thing because I do not think people will forget this ad, I know I won’t!