I found this on the ACT Responsible web page earlier today. I think this is a really good way to grab people’s attention. Definitely not the typically way people expect to see a message. It’s definitely a strong message that many people need to hear!
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Name: Kat
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Bio: I'm a graduate student here in TAI, and I'm absolutely loving submerging myself in the academic world of advertising. I enjoy running, knitting, cooking and reading a good book with a nice cup of hot chocolate! I have a passion to live my life in all ways to glorify the Lord - especially in my career path!
3 Comments
February 3rd, 2009 at 4:58 pm
Make sure to add links and describe how or why it worked. In this image it is so small that I could not see it without heading to the website and it was not easy to find. Add links to full size images as well. Thanks.
March 5th, 2009 at 4:13 pm
What was this ad about? It looks cool but I can’t read it and have not heard anything about it. It does look interesting though.
March 6th, 2009 at 6:05 pm
Love the corner idea to convey how tobacco companies are “two-faced.” Of course this is no surprise. It’s ridiculous to think cigarette manufacturers want people to stop smoking. It’s how they stay in existence. Having said that, I still think the message of duplicity is important. Revealing truth is always important.