Mar
19
Milk, Live Well in 2009
ByMilk’s new campaign is Live Well in 2009. I think this is very uplifting and sends a good message to the public. Throughout the commercial there are different messages that pop up like “seek well” and “dream well.” I think that it is good that Milk is changing their image a little. Typically when you think of Milk you think of “Got Milk?” and that campaign pretty much defined the brand. This new approach sends a different message and even though “Got Milk?” wasn’t negative in any way, this is 100% positive and heartwarming to see!
5 Comments
March 19th, 2009 at 5:30 pm
It is nice to see a new face to Milk but it is almost kind of sad to see the Got Milk? campaign go because it has been a wonderful part of our lives for so long. I do love the idea of Live Well in 2009 because it really brings forth the idea to have a healthy lifestyle instead of fad dieting that may cut out milk which is not actually good for you. I think that milk has such a great product already that it is good when they bring social responsibility into it as well.
March 23rd, 2009 at 1:48 pm
First of all I love this spot because it makes me smile. Secondly, it is an inherently good message. The visual aspect of the spot is peaceful and serene and all together appears down to earth. This is a change from their previous more quirky spots using celebrities, and humorous messages. I like the change, I think it is fitting and appropriate for the times we are in. It is recognizable at the end, because it has the “got milk?” label as well. It advertises the benefits of milk and how it is related to health which is important for a society consumed by fast food and unhealthy eating options.
April 8th, 2009 at 10:23 am
I agree with Brittany that the use of “normal people” in these ads instead of celebrities helps Milk to connect with today’s audience. In the current economy I think people are more interested in simple ads thats promote basic values like health and happiness, than trendy campaigns that promote a product because the hottest new celebrity uses it. I think people are having to be more realistic about their spending these days and as a result advertisers are creating more down to earth campaigns. I like this change!
April 17th, 2009 at 12:34 pm
I am glad that everyone thinks that this is a good message, because when I saw it I was really taken. Again, the use of non-celebrities is really a big change for them, but appropriate. I love that Milk is a strong enough brand to change their ads without losing the “Got Milk?” tag.
Do you think that there…
Are there any other brands who have recently changed their campaigns or ads for the better? Or have changed them to fit the times? Or simply just to be more uplifting?
May 3rd, 2009 at 6:30 pm
Well there is always the Dove campaign, which I believe came before the Milk campaign. Also many companies have turned towards the “green” marketing as well. You do have to be careful when trusting a company that calls themselves “green.” Recently there has been an emergence of “green washing” by companies who claim to be green and use that as their differentiator and selling point when in fact maybe a small portion of their company is actually green. Did you have any specific companies in mind? What do you think were Milk’s motives in doing this?