Could any website dedicated to virtuous advertising be complete without this commercial?? With its message that the best things in life can’t be bought, this campaign was not only heart-warming, but highly effective. It served the company and the community, which is the definition of advertising at its best.
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Name: Lisa
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Bio: I'm a senior at Southern Methodist University, majoring in psychology and advertising. Not the typical university student, I'm the mother of two faaaaabulous children who are incredibly active and keep me running all the time. When I grow up (assuming that actually happens one day), I aspire to be an account planner at an ad agency that consistently produces virtuous advertising.
2 Comments
March 6th, 2009 at 11:51 am
I really enjoy the Priceless commercials. I think this particular one is crucial to today’s society. I think this is a great example for fathers out there to have a relationsnhip with their kids like this! What a powerful message!
March 6th, 2009 at 9:22 pm
This has been such a successful campaign for master card. So successful that we still see these spots and people quote from these commercials and relate it to their own lives. The message that you can’t put a price on memories and moments in your life is very powerful. This ad shows that you can be creative, send a positive message, and successfully advertise your product.