Mar
06
Using premier brands for a cause – Colalife
By
Using Coca-Cola's distrubution method to help save children!
This organization has such a great idea! Why not use a concurrent distribution chain that is in existence to combat sickness in impoverish nations? The founders of Colalife have a great idea. Use this multi-national corporation to save ’ lives. Visit www.colalife.org for more information!
COLALIFE’s GOALS (= the thing they want to contribute to)
- Reduce child mortality in developing countries (= UN Millennium Development Goal #4)
- Improve maternal health (= UN Millennium Development Goal #5)
- Combat HIV/AIDS, Malaria and other diseases (= UN Millennium Development Goal #6)
1 Comments
March 19th, 2009 at 5:25 pm
This is a really cool thing and I am surprised I have not heard of it until now. How amazing is it that a whole distribution in getting onboard which could produce results 10 times greater than the normal cause related marketing. It is neat to see that people have not forgotten about Africa and they are really concerned with actually getting the money all the way down the line rather than to the top government employees which leaves the people hungry still.