Spring Ventures to the World
ByTOMS SHOES NEW LINE ARE FINALLY HERE!
Spring is finally here, at least spring fashions are and Toms Shoes has come out with its new line. Run completely on word of mouth, Toms was created by SMU student Blake Mycoskie in 2006 based on the premise of providing shoes for children in third world areas. For every pair you purchase, one pair is donated to a child in need. It is an amazing opportunity to use fashion and culture to help out those that are less fortunate.
These shoes are dropped around the world once a year including locations such as Argentina and South Africa. And with the spring season on our heels Toms offers more opportunities to find the perfect shoe for you while supporting a growing need in our world. The colors are fun and exciting, unlike anything else being created today. To learn more you can go to their website www.tomsshoes.com.
3 Comments
March 5th, 2009 at 6:26 pm
I have seen these shoes around campus, but didn’t know the story behind them. What a wonderful product! I would be interested to know their saturation into the non-SMU market, as in how far their WOM campaign has taken them. I hope that is far, because I think the product and inspiration is wonderful! Maybe someone could make this line of shoes their SMM final project campaign?
March 6th, 2009 at 2:23 pm
Toms shoes are such an interesting product. Its really cool that a company can make you want something because you are giving back by purchasing it. I think Toms came along at a really great time because I feel like people today are trying to get away from superficial mentalities. I feel like most people are now more likely to buy a pair of shoes because they promote a great cause, not just because so supermodel is wearing them.
March 6th, 2009 at 5:13 pm
This isn’t JUST virtuous advertising… this is virtuous living! What a great example of cause marketing!
At first glance, I thought these shoes looked cool but were a little over-priced for being so casual. However, once I realized this organization supports such a worthy cause, suddenly the shoes were steal.
Steph, I think you’re on to something there… this would make a awesome SMM final project. Knowing this organization donates a pair of shoes for each one they sell certainly makes it buzz worthy… along with being a very cool line of shoes.