Social Media Adds Entertainment to a Dry Topic

I think advertisers should always be looking to create campaigns that can breathe life into a usually mundane product or topic. For people to pay attention to ads, the content has to be new and different. Sometimes a concept can be made entertaining by simply choosing the right media sources. IBM understands this idea and has developed a “tounge-in-cheek” way to  reach software developers through a campaign centered around “Mr. Fong,” a software developer who is lost in space and trying to reconnect with his team. The campaign utilizes youtube, facebook, twitter and myspace. Ogilvy and Mather, who helped create the campaign says that they hope to “tap into cubicle culture and the popularity of passing along funny, offbeat sites and videos among colleagues.”  I enjoy this creative approach and think that IBM is smart to utilize social forms of media considering their target market. To check out the campaign go to www.connectmrfong.com.